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Winners Never Quit and Quitters Never Win

“Winners never quit and quitters never win.” –Vince Lombardi, Pro Football Hall of Fame This is such a timeless quote by the legendary football coach. It can be applied to today’s retail automotive...

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The True Definition of Advertising in Today’s Auto Business

I came across the following quote today and thought it had a lot of relevance to the struggles today’s automotive dealers face when deciding how and where they should advertise. “Advertising is...

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If the Price Is Right – It Will Sell

I am a firm believer in advertising a price when it comes to the most compelling features of a new vehicle. While cursing the Internet tonight searching different automotive sites I found an online...

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Short-Term Success: Steady as She Goes Part 2

This is part 2 of a three part series that asks the question “Do we need to change up the plan? Read part 1 here. Depending on where you live and your TV viewing habits, you may not see Macy’s “One-Day...

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Internet Reflection: Steady as She Goes Part 3

This is the final installment of a three part series that asks the question “Do we need to change up the plan? Read part 1 here, and part 2 here. Look at your Internet with a full-length mirror because...

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Going the Extra Mile

Look how hard our media department works for our clients! When a station makes an error, we require them to make it right for our clients. In doing so, we gained an additional $132,507 in media value...

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The Market Is Back in Full Force – Are You Ready For It?

I’ve been watching and analyzing both dealers’ and manufacturers’ sales performance over the last five months and it’s safe to say that the market is back from the dismal sales we witnessed in...

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Are You Ready With the Right Size Staff?

Dealerships must be well staffed in a thriving market in order to handle the traffic generated from advertising. But the last few years have been tough on dealerships, forcing them to have layoffs and...

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Are You Ready to Handle Web Traffic?

The last 12 months have proven to me the power of the Internet in more ways than the first 12 years of my career have. I have watched dealers’ monthly web traffic double and even triple in volume....

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Want IT More Every Day!

The countdown to football season is in full swing with it only being a couple months away. That being said, many direct parallels can be drawn between game-winning strategies on a football field to...

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