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What is Your Conquest Marketing Plan?
One of the biggest buzz words in our industry today is “conquest.” Everyone, from a factory rep to a vendor, will walk into your store and use it as a means to intrigue you. The more I have watched...
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January 2013 Newsletter
So much for the Mayan calendar! Now it is time to look at 2013. One question that merits immediate attention is “What is your plan for conquest marketing?” I touched on this in a December blog, but as...
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What Does Effective Advertising Sound Like?
Guest post by Albert Martin, Sound Designer at Strong, LLC Creating an identity for your business through music used to mean only one thing: Go spend a ton of money on producing a jingle. That’s a...
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February’s Final Blog Post
I’ve learned a lot this month from visiting many dealerships to attending NADA in Orlando. So, I thought it would be best to close out the month with a thought that defines the new era of building more...
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The 30 Second Challenge
One of the most important aspects of creating effective radio ads is to be conscious of the amount of copy you put into a 30 second spot. Our Executive Creative Writer, Dennis Johnson, made the comment...
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What Are You Reading?
There's something nostalgic about receiving a piece of mail these days. But a recent survey states that 76 percent of people made a purchase based on something they received in the mail. That's good...
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What Are You Searching?
Internet and print publications provide us with an abundance of information and a wealth of knowledge. Our clients rely on us to make sure that they are visible amongst this overkill of data. That's...
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Email Marketing Still Delivers Strong ROI
Econsultancy.com and Adestra teamed up on a study exploring the effectiveness of all the digital marketing options out there: Pay Per Click (PPC), SEO, Mobile, etc. We weren’t at all surprised to see...
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Digital Frequency & Saturation Are Making Waves
I am a firm believer that I have never met a problem in a dealership that couldn’t be fixed with traffic. This thinking has guided me and my dealers through years of tough decision making, good and bad...
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Digital Saturation
This is a follow up to my post titled Digital Frequency & Saturation Are Making Waves. Conditioning yourself to think of the Internet the same way you would a broadcast media outlet is easier than...
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Digital Frequency
This is a follow up to my post titled Digital Frequency & Saturation Are Making Waves. Just as we talked about “reach,” the number of people who may be in the market to buy, now we have to talk...
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Winners Never Quit and Quitters Never Win
“Winners never quit and quitters never win.” –Vince Lombardi, Pro Football Hall of Fame This is such a timeless quote by the legendary football coach. It can be applied to today’s retail automotive...
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The True Definition of Advertising in Today’s Auto Business
I came across the following quote today and thought it had a lot of relevance to the struggles today’s automotive dealers face when deciding how and where they should advertise. “Advertising is...
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If the Price Is Right – It Will Sell
I am a firm believer in advertising a price when it comes to the most compelling features of a new vehicle. While cursing the Internet tonight searching different automotive sites I found an online...
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Short-Term Success: Steady as She Goes Part 2
This is part 2 of a three part series that asks the question “Do we need to change up the plan? Read part 1 here. Depending on where you live and your TV viewing habits, you may not see Macy’s “One-Day...
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Internet Reflection: Steady as She Goes Part 3
This is the final installment of a three part series that asks the question “Do we need to change up the plan? Read part 1 here, and part 2 here. Look at your Internet with a full-length mirror because...
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Going the Extra Mile
Look how hard our media department works for our clients! When a station makes an error, we require them to make it right for our clients. In doing so, we gained an additional $132,507 in media value...
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The Market Is Back in Full Force – Are You Ready For It?
I’ve been watching and analyzing both dealers’ and manufacturers’ sales performance over the last five months and it’s safe to say that the market is back from the dismal sales we witnessed in...
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Are You Ready With the Right Size Staff?
Dealerships must be well staffed in a thriving market in order to handle the traffic generated from advertising. But the last few years have been tough on dealerships, forcing them to have layoffs and...
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Are You Ready to Handle Web Traffic?
The last 12 months have proven to me the power of the Internet in more ways than the first 12 years of my career have. I have watched dealers’ monthly web traffic double and even triple in volume....
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